Guide · Interior designers

Instagram for interior designers: show the transformation, not just the result

For an interior designer or decorator, Instagram is often where a future client discovers your style before getting in touch. The projects are on your website, photographed and described; the Instagram account is not always up to date. Here is what works for interior design, and how to keep it going without spending your evenings on it.

What an interior designer can post

The finished project, as a carousel: the main room first, then the other spaces, then the details. Up to 10 images, and the first one does all the work.
The before / after: the same view before and after the works, on two consecutive images. It is the content future clients look at the longest.
The detail: a handle, a junction between materials, a niche, a light. A single image brings the project back a few weeks later.
The mood board: samples, plan, colour palette. It shows your method, not just the result.
The Reel: a tour that strings the rooms together. It is the format Instagram shows most to people who do not follow you yet.

The right format for an interior

In the feed, Instagram shows images in 4:5 portrait (1080 × 1350 pixels); the profile grid only shows their centre, in 3:4. Vertical views of a room work very well. Wide views of a living room lose their edges: crop on the strong point (a kitchen, a fireplace, a perspective) and keep verticals straight. For a before / after, use exactly the same framing on both images.

What the caption should say

A good caption fits in a few lines: the project name or type, what changed, your scope of work, the city, then the credits. For example:

Lafayette Apartment — A 70 m² Haussmann flat opened back up to the light, with the kitchen moved into the former hallway.

Scope: design, fit-out, site supervision.
📍 Lyon
Photo: Emma Roussel

#interiordesign #interiorarchitecture #renovation #homedecor #lyon

Add one or two local hashtags: they are what get you discovered by clients near you.

Suppliers, makers and collaborations

Tag the cabinetmaker, the lighting manufacturer, the tile brand. Makers and brands happily share the projects they appear in. Offer the photographer or the main maker a collaboration post: it also appears on their profile. And always ask your clients' permission before showing their home.

How often to post

Two to three posts a week are enough, as long as you keep it up. One project naturally gives three or four posts over a month: the carousel, the before / after, a detail, then a tour Reel. With ten or so projects on your website, you already have several months of posts.

Mistakes that cost followers

Posting a whole project on the same day, then nothing for weeks.
Photos with leaning verticals or yellow light that do not do the work justice.
A before / after with different framings: the transformation no longer reads.
A caption with no city or scope: a potential client cannot tell what you did.

Let your website post for you

If your projects are presented on your WordPress site, everything is already there: the images, the text, the scope, the credits. Foliocast uses it to prepare carousels, captions and hashtags, crops the images to the right format and posts at the best times, even with your computer off. You approve the schedule once. The tutorial shows the setup in 10 minutes.

Get free early access