Guide · Architects

Instagram for architects: post your projects without losing your evenings

For an architecture practice, Instagram works as a living portfolio: clients, developers and future collaborators look at your built work there before they call. The practice website is usually up to date; the Instagram account, much less so. Here is what works for an architect, and how to stop spending your evenings on it.

What an architect can post

The finished project, as a carousel: exterior views, interiors, details. Up to 10 images, and the first one does all the work.
The detail: a material, a piece of joinery, a raking light. A single image, a few weeks after the carousel, brings the project back to life.
The stages: sketch, model, site. They show your method, not just the result.
The Reel: a vertical video that runs through the views of the project. It is the format Instagram shows most to people who do not follow you yet.

The right format for architecture

In the feed, Instagram shows images in 4:5 portrait (1080 × 1350 pixels); the profile grid only shows their centre, in 3:4. A wide façade therefore loses its edges: crop around the subject, keep the horizon level and the entrance or main volume in the centre. Vertical interior views and details come through intact.

How often to post

Two to three posts a week are enough, as long as you keep it up. One project naturally gives three posts spread over a month: the presentation carousel, a close-up two weeks later, then a signature image or a Reel. With fifteen projects on your website, you already have nearly four months of posts.

What the caption should say

A good architect's caption fits in four lines: the project name and its intent, the scope of work, the location, the credits. For example:

Pine House — A low house opening onto the garden, designed around the morning light.

Atelier Halde architects: design and site supervision.

📍 Aix-en-Provence
Photo: Emma Roussel

#architecture #architect #architecturalproject #architecturaldesign #residentialarchitecture

Add one or two local hashtags (your city, your region): they are what get you discovered by clients nearby.

Credit and collaborate

Name the photographer, the engineers, the landscape architect. Better still: invite them as collaborators. If they accept, the post also appears on their profile, and their followers discover your work.

Mistakes that cost followers

Posting a whole project on the same day, then nothing for a month.
Letting Instagram crop a façade at random, cutting off the entrance or the roof.
A caption with no location or scope: a potential client cannot tell what you actually did.
Thirty generic hashtags (#design, #instagood) that attract accounts unrelated to your work.

Let your website post for you

Everything above is already on your WordPress site: the images, the text, the client, the credits. Foliocast uses it to prepare carousels, captions and hashtags, crops the images to the right format and posts at the right times, even with your computer off. You approve the schedule once. The tutorial shows the setup in 10 minutes.

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